Project Brief: As a group of 4, research, gather and develop content to create a magazine highlighting Sacramento's nightlife. Each group member will write an article and provide the group with photos, but all editorial layouts are done individually. The design direction should resonate with our audience of young people enjoying nightlife in Sacramento.
Solution: To evoke the spirit of Sacramento's nightlife I wanted to ensure that the magazine had a strong feeling of contrast. To accomplish this I referenced how nightlife is inherently dark, but is lit up by many vibrant colors and lights. I designed my magazine with a few keywords in mind; vibrant, lively, community, and experiences. Each article has a strong sense of color that pulls you through the magazine.